Teaching Cases: Businesses in Emerging Economies
I am occasionally writing teaching cases on international businesses, mostly with a focus on emerging economies. Recently, my focus has been on business in China. Cases published by Ivey Publishing are available to instructors through the Ivey Publishing website. Cases published as integrative cases in our textbook (M.W. Peng & K.E. Meyer, 2016 / 2019, International Business, 2nd ed., 2016 / 3rd ed. 2019, Cengage Learning [P&M]) are available in the book, or directly from the publisher.
Published by Ivey Business School (reference-# 9B17M005) and available from European Case Clearing House (ECCH).
Wolters Brewery (A) and (B): Negotiating Restructuring
This sequence of two cases presents in the (A) case the situation of a multinational brewer, Inbev, having acquired several breweries in Germany, wishing to proceed with operational integration and the closure of smaller, less efficient plants. This move triggers resistance not only from the local workforce, but the local community. For Inbev, this is a case of corporate restructuring and strategy implementation. Yet for a group of local entrepreneurs, this is an opportunity to plot a management buy-out (MBO) and to recreate a historical local brewery. The case is designed as a business negotiation setting bringing together the multinational, local entrepreneurs, the city council, and a local bank; instructions for 4 teams involved in the negotiations are provided in the teaching note. The case can also be used as a conventional case on entrepreneurship or strategy implementation.
Suggested Classroom Use:
Published by Ivey Business School (reference-# 9B12M009 and # 9B12M010) and available from European Case Clearing House (ECCH).
Ethics of Off-shoring: Novo Nordisk and Clinical Trials in Emerging Economies
The case outlines the conflicting ethical demands on a Danish pharmaceuticals company, Novo Nordisk, that is operating globally and is aspiring to high standards of corporate social responsibility. A recent report alleges that multinational pharmaceutical companies routinely conduct trials in developing countries under alleged un-ethical conditions. The company's director reflects how to respond to a request from a journalist for an interview. This triggers a discussion on the appropriate ethical principles and how to communicate them.
As a company emphasizing corporate responsibility, the interaction with the media presents both opportunities and risks to Novo Nordisk. The case focuses on clinical trials that are required to attain regulatory approval in for example Europe and North America, and that are conducted at multiple sites around the world, including many emerging economies. Novo Nordisk has implemented numerous procedures to protect its various stakeholders, yet will this satisfy journalists and non-governmental organizations, and how should the company communicate with these stakeholders?
Published by Ivey Business School (reference-# 9B09M001) and available from European Case Clearing House (ECCH).
GN Netcom China (A) and (B)
This case reviews the global strategy and emerging challenges of GN Netcom. GN Netcom is a division of GN Great Northern, a Danish electronics conglomerate. At the onset of the new millenium, GN Netcom had to address inefficiencies in its global operations after the acquisition of several smaller competitors, and changing patterns of global demand. The possibilities to be considered include relocation of production to China, but that would impact on the global supply chain. Moreover, China was expected to become an attractive market due to WTO membership.
The case has been written primarily for graduate courses in international business. It allows in particular to address the mutual interdependence between global strategy and entry in specific markets. Specific issues arising include the reorganization of production worldwide, the establishment of new facilities in China, the reorganization of global supply chain management, and the entry into China as market.The (A) case serves as a basis to discuss global strategy and its linkage to entry strategies for a specific market. The (B) case outlines GN Nectcom's actual involvement in China as it was built up in the year 2001, and serves as a basis to discuss the impact of economic recession on a globally operating B2B business.
Published by London Business School and available from European Case Clearing House (ECCH).
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